Another Go at SFMoMA
OK, now that I’ve moved past that rant– The audio/video guide is located at the same desk as the regular audio guides. Visitors take a hand-held video camera with headphones attached and sit facing a certain direction on a certain bench in the museum’s lobby. You press play and watch the video through the viewfinder, in which Cardiff directs you to walk through the museum on a certain path as she walks through in the video, so that your movement is synchronized. You hear and see all the things she experienced on the day she made the video while also seeing the museum as it actually is around you, so in effect, you get two visual experiences of the museum set to only Cardiff’s soundtrack. At various points during the 16 minute walk, Cardiff cuts to disparate memories and scenes, which are very fragmented and dreamlike and vaguely David Lynchian. The walk through the museum includes looking over the museum’s balconies down to the lobby at people, to whom Cardiff attributes imagined dialogue from afar. Her voice feels like it’s just in your head, and the whole experience makes you feel like you’re not her exactly, but as if you’ve left your own body and gone into hers, while also floating through the museum as it actually is on the day you are visiting. There is also a point where you go through a “Staff Only” door (which the guy at the audio guide desk warned me about), which is exciting but only leads to an ugly, echo-ie staircase where you hear the sounds of this creepy guy following Janet Cardiff and running up and down the stairs around you, which is pretty surreal. One of my favorite moments was walking up one of the grand staircases in the museum to a balcony to the soundtrack of this very religious organ music, reminding me of the idea of the museum as the “modern cathedral”. The moment is placed in the perfect location in the museum which really does feel like a religious space. There’s also an awesome moment where you look through one of the huge circular windows up at the bridge, where this woman is singing a gospel-ish song that resonates and fills the entire museum, but all of this is just in your ears and in your tiny viewfinder. I loved experiencing all of this privately but with all of these oblivious strangers all around me. What an awesome experience. I really wished it were longer.
The piece was the perfect homage to the SFMoMA building, which was designed by Mario Botta and opened in 1995, which really is beautiful and very iconic, and to the experience of an individual moving through any museum. Cardiff meditates on conceptions of space, time and memory and how all three become fragmented in our minds. At the end of the tour, she talks about how we create narratives to piece our memories and experiences together so that they tell a story. It was interesting to use the museum space, which we move through in specific ways, as a mini version of the world in which we move. One of my favorite things to do, after I walk through an exhibition to see the art, is to walk through and just watch how people move through the space. There’s something so graceful and beautiful about how people move, almost always in slow motion, through museums and galleries and how they really look at things and consider them, which we rarely do for very long in “real life”. Exhibition spaces are really the only places where we are free (even invited) to linger as long as we like. Cardiff’s piece gives you the experience of being inside someone else’s head as they walk through the museum, and you get to join them when their minds wander. I would love to bring a pad of paper along the next time I’m in a museum and note every time my mind starts to wander– what I'm thinking about at a given moment and exactly where I am and what I am looking at when my thoughts drift.
I also revisited “New Work: Tim Gardner, Marcelino Goncalves and Zak Smith” (which I saw last week too but forgot to write about), located in that back room behind the permanent modern and contemporary show. The wall texts discuss the themes of representations of masculinity and playing with traditional ideas of manhood as the thread between the three artists, which was really interesting and a great comparison between them, but I found the ideas much more interesting than the actual work. Tim Gardner I’d seen before and really like; he does these paintings after every-day snapshots that look very photographic until you get very close to them. His painting is very realistic, but more than that, he captures the very particular aesthetic language of snapshots that allows us to recognize them instantly as such. For example, snapshots are usually exemplified by amateur cropping and lighting and a combination of posed, smiling people and scenery that’s typical of tourist photos. There is one large-scale family portrait that’s especially impressive; it really looks like a blown-up photo until you really study it, and the family in the portrait is so stuck in time (the 1970s or ’80s). It reminded me of old fashioned commissioned family portraits that only the very rich would have had done, for which families would have to sit for hours (Las Maninas, anyone?). It’s interesting how commissioning a family portrait used to be a sign of luxury and wealth, whereas now it is considered one of the most normal ways an American middle class family documents their collective moments. It would be so fun to do a show of Christmas card family photos collected from many average American families… I’ll have to keep that in mind.
Zak Smith’s work is very rough, sketchy comic strip-esque and pretty interesting to look at, but it didn’t really get my brain going the first or second time I saw it. Marcelino Goncalves does these small paintings of men and boys doing various every-day things together in mostly pastels and in a very painterly, simple style. Again, the ideas were really interesting and totally there, but the work didn’t particularly strike me. I really hope a major museum does a solo Tim Gardner show soon, though, because clearly there’s a lot of there there.

